WHY ARE THESE CALLED THE 'JOEY AWARDS' ?
When developing these awards many names were tossed around. They were originally the Canadian Youth in Film Awards, but it was a mouthful and didn't roll off our tongues.
Looking at many other awards, they seemed to have a name.
So how do we choose a name?
A few were tossed around, and Joey stuck out.
Why?
Joey is a name for a baby kangaroo.
The kangaroo is known for for having a strong back bone to allow it to leap forward. We feel every young performer must have a strong back bone when facing more rejection than bookings, and in time, each performer leaps forward to their goals. The mother kangaroo also keeps their young close in their pouch for a long time, and our young performer's parents are encouraged to keep their young close and safe in this crazy world of showbiz.
